We often get asked, “Why a Boys Store?” It’s a good question, and we appreciate the opportunity to answer. Let’s see what JM Cremp’s founder, Jay Asplin, has to say.
“My wife and I have five sons of our own. As we were raising these guys we began to realize that not many people wanted to encourage boys to be boys…to understand what makes boys unique…to celebrate that uniqueness. That is why we focus on boyhood…it is our purpose. We want to give boys who are growing up in this world the tools and traditions to help them become men of integrity, honor and faith.
We are not just your average toy store. Our purpose is to encourage families raising boys through the products we sell. It doesn’t meant that we think ONLY boys will like our products, certainly many girls like adventure as well. Just as many girls stores focus on the uniqueness of girls, we’ve chosen to focus our energies on the things that foster uniqueness and growth in young men through a traditional american boyhood experience.”
Jay is right. Boys are unique. For example, boys mature differently, they process thoughts differently, and recent research has shown that boys even see and hear differently. Boys also interpret spacial settings in their own unique way. A boy’s brain develops differently while still in the womb, and then again through the process of puberty. It is because of this uniqueness that JM Cremp’s products and messaging are designed specifically for boys. We want to encourage families raising boys to not only understand these differences and the uniqueness of boyhood, but to embrace them.
As a group, boys are struggling in our society. They are having a hard time in school, and even fewer boys are going on to college. Video games are replacing time that should be spent being creative, imaginative and adventurous. Movies and television are replacing books, and as a result boys are no longer reading like they did 30 years ago. We’ve even seen the trend where adult males are living at home for much longer than they have in the past.
We want to encourage families to raise men, and we believe the only path to manhood is through boyhood. You will find many great resources for raising boys and developing the characteristics of manhood such as: honor, integrity, respect, perseverance, faith, courage, discipline and more. We believe manhood is not an age, but rather a maturity. We appreciate the opportunity to help your family in this journey.